Audience

Local TV News Project 1999: Quality Brings Higher Ratings, But Enterprise Is Disappearing

For all the "I-Team" graphics and driving music, enterprise reporting -- the serious, proactive journalism that local TV so heavily promotes -- is dropping precipitously.

Local TV News Project 1998: What Works, What Flops, and Why

In an initiative to find the correlation between quality local television journalism and ratings PEJ brings the practice of benchmarking--identifying models of quality in an industry--to local TV news.