Tables

Top Ten Story Data: October 31 - November 6, 2011

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Overall (All 5 Sectors)

Rank	Story	Percent of Newshole
1	2012 Presidential Election	29%
2	Economy	19
3	European Economy	9
4	October Snowstorm	3
5	Michael Jackson Trial	3
6	Middle East Unrest	3
7	Pakistan	2
8	US Auto Industry	1
9	Madoff Banking Scam	1
10	Afghanistan	1

Newspapers

Rank	Story	Percent of Newshole
1	Economy	19%
2	2012 Presidential Election	16
3	European Economy	9
4	Japan Quake/ Tsunami	4
5	October Snowstorm	4
6	Health Care Debate	3
7	Middle East Unrest	3
8	Pakistan	3
9	Joplin Tornado	3
10	Education System	3

Online

Rank	Story	Percent of Newshole
1	2012 Presidential Election	21%
2	Economy	21
3	European Economy	15
4	Michael Jackson Trial	4
5	Madoff Banking Scam	3
6	US Auto Industry	3
7	October Snowstorm	3
8	Middle East Unrest	3
9	Pakistan	2
10	Solyndra Scandal	2

Network TV

Rank	Story	Percent of Newshole
1	2012 Presidential Election	22%
2	Economy	20
3	European Economy	8
4	October Snowstorm	6
5	Michael Jackson Trial	5
6	Madoff Banking Scam	3
7	Middle East Unrest	3
8	Pakistan	2
9	Obama Administration	2
10	Missing Persons	1

Cable TV

Rank	Story	Percent of Newshole
1	2012 Presidential Election	52%
2	Economy	13
3	Mexican Drug War	3
4	European Economy	3
5	Middle East Unrest	2
6	Michael Jackson Trial	2
7	October Snowstorm	2
8	Obama Administration	2
9	Iran	1
10	Pakistan	1

Radio

Rank	Story	Percent of Newshole
1	2012 Presidential Election	33%
2	Economy	23
3	European Economy	9
4	Afghanistan	5
5	Immigration Debate	2
6	Mexican Drug War	1
7	Health Care Debate	1
8	Solyndra Scandal	1
9	Middle East Unrest	1
10	Michael Jackson Trial	1