Analysis: Our Studies

This section, Studies, contains PEJ's major empirical research studies, including our annual reports on the state of journalism divided into searchable subchapters. They are listed below in chronological order. Or you can use the menus on the left to filter our entire archive and find exactly what you want.
  • Facebook IPO Not Selling on Social Media

    The Facebook IPO was a hot topic on blogs, Twitter and Facebook last week with doubts about the stock’s value exceeding bullishness on the investment.  And the topics of conversation—which ranged from Facebook CEO Mark Zuckerberg’s wedding to co-founder Eduardo Saverin’s citizenship—varied by social media platform.
  • Gingrich Bows Out as the General Election Battle Takes Shape

    Former House Speaker Newt Gingrich ended his presidential campaign with a final week of unflattering and relatively sparse coverage and Mitt Romney's campaign narrative appeared to benefit from some high profile endorsements.

  • How the Media Covered the 2012 Primary Campaign

    As the 2012 presidential race shifts from the GOP primary battle to the general election matchup between Mitt Romney and Barack Obama, a new PEJ study reveals what the public has been told about the two candidates by the media.  It also finds that Mitt Romney emerged as the winner of the media primary weeks before Rick Santorum dropped out.
  • How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case: Special Report

    It took several weeks after the killing of teenager Trayvon Martin before the story exploded in the media. A new PEJ report reveals how social and mainstream media platforms focused on different elements of the controversy and how ideology influenced coverage on the cable and radio talk shows.
  • The Search for a New Business Model

    How close are America's beleaguered newspapers to solving their revenue problems? A new report from PEJ that includes detailed case studies of dozens of daily papers and interviews with newspaper company executives finds an industry struggling to reinvent itself, but also some hopeful success stories.
  • Religion in the News

    The biggest religion stories during 2011 centered on tensions over Islam and the U.S. presidential campaign, with more than half of the politically-focused coverage involving Republican hopeful Mitt Romney and his Mormon faith, according to a new study.
  • Digital Advertising and News

    With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? A PEJ report analyzing more than 5,000 ads from 22 news outlets offers answers.
  • The Year in News 2011

    What stories and which people generated the most news coverage in 2011? PEJ's annual Year in the News report offers answers. The Year in News 2011 Interactive allows users to explore the data for themselves.
  • Twitter and the Campaign

    A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.
  • How Mainstream Media Outlets Use Twitter

    Twitter has been embraced by news organizations today, but is used in limited ways, according to a new study by the Project for Excellence in Journalism and The George Washington University.