Topline


Topline


TIMEFRAME

% OF ALL STORIES

Primary Season

25

Early Campaign

51

Convention Time

18

Post Convention

7

 

STORY LENGTH

%

100 Words or Fewer

3

101-500 Words

22

501-1000 Words

63

Above 1000 Words

12

 

 

STORY ORIGINATION

%

Staff Reported

62

Wire

19

Staff Column

17

Combo Staff/Wire

1

No Source/Can't Tell

1

 

 

STORY TRIGGER

%

Spontaneous News/Action

2

Coverage of Planned Events/Actions

88

Newsroom-Initiated/Other

10

 

 

STORY TOPIC

%

Sports Genres

91

Basketball

29

Baseball

20

Football

16

Golf

5

Hockey

5

Olympics

4

Auto-Racing

2

Tennis

1

Soccer

1

Other sports genres

7

Sports Issues

3

Other

6

 

 

SOURCES NAMED W/ RELATIONSHIP IDENTIFIED

%

None

11

One

14

Two or Three

41

Four or More

34

 

 

ANONYMOUS SOURCING

%

No “anonymous” or “unnamed” sources

98

“Anonymous” or “unnamed” sources present

2

 

 

PRESENCE OF MULTIPLE VIEWPOINTS

%

Mix of Opinions

12

Mostly One Opinion

3

All of One Opinion

7

NA/Non-controversial

77

 

 

STAKEHOLDER PRESENCE

%

One

14

Two

44

Three

14

Four or More

28

 

 

JOURNALIST OPINION/SPECULATION

%

No opinion present

70

One statement of opinion

14

Two or more statements of opinion

16

Not applicable (opinion piece)

*

 

 

FEMALE SOURCES

%

0

86

1

8

2

3

3

2

Four or More

1

 

 

MALE SOURCES

%

0

14

1

16

2

19

3

20

Four or More

30