The circulation numbers for the magazine industry make one thing clear: The news genre may not be dead, but growth and energy is outside the traditional big three news magazines. Whether that is a permanent condition, or a reflection of their current hybrid format, is a question that cannot be answered here. But the attempts by these magazines to become younger by becoming lighter do not, according to the numbers, seem to be working. Magazines that have a little of everything but specialize in little are not where the growth in readership seems to be. Magazines that are more serious, like The New Yorker, or more strictly entertainment-oriented, like In Style, are hotter. And magazines of ideas - and of opposition - seem to endure in having a place at the table. One question is whether bloggers (see Online Audience [1]), those little-read but influential writers of opinion on the Internet, will chew away at magazine audiences. So far, there is no measurable sign of that.