March 13, 2006

What Radio Formats People Listen To

Percent Listening 2000 Percent Listening 2004
Religious 2% 6%
Urban 8% 8%
Oldies 8% 7%
Rock 9% 9%
Hit Radio 12% 10%
Country 9% 13%
A/C 14% 13%
News/Talk 16% 16%
Other 15% 12%
Spanish 15% 12%

Taken together, more people seek out music on the radio, but news and talk and Spanish language are the two most important individual programming formats.