March 12, 2007

Weekly Use of Digital Audio, by Income

General Population Internet Satellite Podcasting
Less than $25K 20 8 9 9
$25K-$50K 30 28 25 28
$50K-$75K 23 30 24 27
$75K-$100K 13 15 15 14
$100K plus 14 19 27 22

Digital audio listening is significantly more popular among the wealthy.