March 12, 2007

Weekly Use of Digital Audio, by Age

Internet Satellite Podcasting Own MP3 Buy Music Onlin
12-17 12 14 21 51 24
18-24 15 6 12 34 21
25-34 26 20 20 33 20
35-44 21 24 21 36 16
45-54 19 18 17 18 10
55-64 4 11 7 8 3
65 and Over 3 7 2 2 1

Digital audio listening is most prevalent among 25-44 year-olds, except MP3 players. Over 50% of 12-17 year-olds own an MP3 player.