August 1, 2007

U.S. Daily Newspaper Circulation

Weekday Morning Weekday Evening Total Weekday Sunday
1990 41.3 21 62.3 62.6
1991 41.5 19.2 60.7 62.1
1992 42.4 17.8 60.2 62.2
1993 43.1 16.7 59.8 62.6
1994 43.4 15.9 59.3 62.3
1995 44.3 13.9 58.2 61.2
1996 44.8 12.2 57 60.8
1997 45.4 11.3 56.7 60.5
1998 45.6 10.5 56.2 60.1
1999 46 10 56 59.9
2000 46.8 9 55.8 59.4
2001 46.8 8.8 55.6 59.1
2002 46.6 8.6 55.2 58.8
2003 46.9 8.3 55.2 58.5
2004 46.9 7.7 54.6 57.8
2005 46.1 7.2 53.3 55.3
2006 45.4 6.9 52.3 53.2

The decline in overall newspaper circulation began in 1989, and has continued at a relatively stable pace of just under 1% a year mostly because the drop in evening circulation outpaced modest gains in the morning. But morning circulation plateaued in 2000 and has been ebbing ever since.