March 13, 2006

U.S. Daily Newspaper Circulation Versus Number of Households

Daily Circulation Sunday Circulation US Households
1940 41.1 32.4 34.9
1950 53.8 46.6 43.6
1960 58.9 47.7 52.8
1970 62.1 49.2 63.4
1980 62.2 54.7 80.8
1990 62.3 62.6 93.3
2000 55.8 59.4 104.7
2003 55.2 58.5 108.4
2004 54.6 57.8 112

The percentage of U.S. households buying a newspaper has been declining since the 1960s, about the time television news began to emerge in earnest.