February 5, 2004

Trigger for Lead Election Stories

Percent of All Stories
Election Results 26%
Candidate Driven 41%
Campaign Driven 1%
Observer Driven 4%
Press Driven 21%
Independent Polls 6%
Other 1%

Factors such as the candidates and election results—not issues of the press’ own design– tended the trigger the campaign stories on news websites during the primary season in 2004.