October 27, 2004

Tone of Media Coverage of Bush and Kerry Debates, 2004

Positive Neutral Negative
All Stories 26% 37% 38%
Bush Stories 14% 27% 59%
Kerry Stories 34% 41% 25%

The tone of the press coverage of the debates in 2004 was highly negative for Presidential Bush. Nearly 60% of the stories were critical of the President, more than twice the percentage for challenger John Kerry.