October 27, 2004

Tone of Media Coverage of Bush and Gore Debates, 2000

Positive Neutral Negative
All Stories 18% 31% 51%
Bush Stories 24% 27% 49%
Gore Stories 13% 31% 56%

The tone of all media stories both about Gore and those focused more on Bush tended to be negative in 2000, but Gore’s coverage was more so. Bush stories were also nearly twice as likely to be positive as were those about Gore.