July 27, 2000

Timing of Bush and Gore Character Themes

February 2000 March 2000 April 2000 May 2000 June 2000
Bush is a different kind of Republican 31% 20% 28% 10% 10%
Bush coasts on family ties 44% 28% 4% 14% 9%
Bush is unintelligent 14% 32% 15% 15% 24%
Gore is a liar 18% 43% 14% 9% 16%
Gore is competent 15% 31% 17% 14% 23%
Gore is tied to scandal 21% 56% 7% 0% 15%

As campaign 2000 went on, the most popular story theme for then Gov. George W. Bush went from his “coasting on his family ties” to his being “unintelligent.”