March 13, 2006

Time Spent on Top 10 Online News Sites, 2004

AOL News CNN General News Gannett Newspapers Internet Broadcasting Systems Inc. Knight Ridder Digital MSNBC NYTimes.com Tribune Newspapers USA Today Yahoo! News
January 04 40 34 14 15 12 17 46 14 19 30
February 04 42 33 14 14 9 19 45 12 15 28
March 04 45 38 14 14 12 23 52 13 19 32
April 04 42 38 12 14 12 20 46 13 13 33
May 04 43 35 13 15 11 18 43 15 14 27
June 04 45 38 12 17 11 18 42 14 14 31
July 04 44 44 12 16 12 22 41 15 14 29
August 04 55 43 15 16 12 23 38 18 16 32
September 04 47 41 14 21 11 20 43 15 18 34
October 04 41 41 15 16 11 24 44 17 17 34

The amount of time people spend on news websites varies widely by the destination. Visitors spend a great deal more time on local Gannet newspaper websites, for instance, than they do on the company’s USA Today news site.