August 22, 2005

Story Triggers in Sports Reporting

Enterprise Reporting Scheduled/ Planned Events Unanticipated Events
Large Circ. 14% 83% 3%
Medium Circ. 12% 86% 2%
Small Circ. 4% 95% 1%
Total 10% 88% 2%

Men continue to outnumber women as sources in the news media by more than two to one, and this was true across media. The lone exception was network morning news.