July 1, 2006

Radio Reach by Age and Gender

Male Female
Ages 12-17 88.8 95
Ages 18-24 89.8 94.6
Ages 25-34 94.4 96
Ages 35-44 95.3 95.9
Ages 45-49 95.1 95.7
Ages 50-54 94.8 95
Ages 55-64 93.5 93.1
Ages 65 and up 87.3 84.9

The youth audience (12-25 years old) for radio reaches more females than males. Not until listeners are at least 55 years old do men listen to radio than women.