March 12, 2007

Radio News Profitability by Market Size

Showing Profit Breaking Even Showing Loss Dont Know
Major Market 19 14.3 66.7
Large Market 16.7 8.3 4.2 70.8
Medium Market 21.9 26.6 3.1 48.4
Small Market 15.2 13.9 11.4 59.5

Radio stations in medium-sized markets were the most likely to be showing a profit, and small markets were the most likely to be showing a loss.