March 6, 1998

News Magazines' Cover Appeal by Year

1977 1987 1997
Political/ Internatl. Figures 30.8% 26.9% 11.6%
National Figures 6.7% 1.0% 12.6%
Entertainment/ Celebrities 15.4% 14.4% 21.4%
Sex Appeal 1.9% 1.9% 1.9%
Sex Issues 0.0% 3.8% 5.8%
National Issues 21.2% 26.9% 14.6%
Science Issues 7.7% 8.7% 14.6%
Business Issues 1.9% 2.9% 2.9%
Morality 1.0% 5.8% 2.9%
Fear 6.7% 6.7% 10.7%
Other 6.7% 1.0% 1.0%

Traditional topics (Government, Military, Domestic Affairs and Foreign Affairs) lost space to Feature topics (Entertainment, Lifestyle, Celebrity Crime) in the news media between 1977 and 1997.