March 12, 2007

News Magazine Ad Pages, by Title

Time Newsweek U.S. News The Atlantic The Economist Jet The New Yorker The Week
1988 2505 2478 1873 495 2340 1272 2292
1989 2733 2495 2053 618 2355 1118 2409
1990 2727 2302 2010 701 2643 1058 2456
1991 2167 1951 2023 667 2410 1041 2001
1992 2080 2109 2169 698 2743 1037 2018
1993 2031 2102 2186 772 2706 1023 2254
1994 2165 2076 2298 807 2770 956 2103
1995 2322 2299 2171 762 2850 915 2132
1996 2392 2533 2083 651 2830 894 2038
1997 2781 2647 2124 632 2900 807 2141
1998 2837 2517 1967 590 2841 825 1960
1999 3138 2599 2058 588 3189 964 2075
2000 2999 2415 1857 535 3250 991 2408
2001 2398 1845 1365 465 2585 999 2104
2002 2350 1979 1415 532 2307 1047 2231
2003 2368 2088 1448 640 2143 1047 2280
2004 2612 2231 1691 743 2198 1064 2288 523
2005 2293 1984 1681 650 2155 1160 2220 568
2006 2311 1991 1718 643 2179 1171 1937 572

News magazines have had different fortunes in attracting ads recently, but the traditional three, Time, Newsweek and U.S. News, have fared worst.