March 12, 2007

News Magazine Ad Dollars, by Title

Time Newsweek U.S. News The Economist The New Yorker The Week
1988 349742 241714 128161 16330 47812
1989 373385 255918 152843 18262 54033
1990 381852 253253 159338 23069 61232
1991 326590 228491 172517 23170 53934
1992 342806 258395 196823 30920 55850
1993 344236 260673 202113 33569 70571
1994 372044 278948 221223 36756 77438
1995 404462 331853 222420 40024 79172
1996 439623 383767 227545 42949 84668
1997 533197 408510 239219 47806 94053
1998 561660 399961 226769 50391 88954
1999 658393 437906 248775 63276 82182
2000 661094 439551 224890 69413 106538
2001 557622 338674 178974 61276 102607
2002 568993 389328 192802 58588 123925
2003 601701 445425 202243 54627 182253
2004 687379 502046 234906 65117 200855 10945
2005 631755 472145 256538 72467 215365 17784
2006 661333 483290 267611 84558 204077 23882

Despite problems with readership, news magazines have seen ad dollars continue to rise. In 2004, however, Time and Newsweek began to have problems here, too.