March 12, 2007

News Listening on Mobile Audio Devices

Total Male Female Everyday Few Times/Week Less Often
MP3 8 9.6 6 2.1 2.7 3.2
Cell Phone 6 7.8 4.3 2.2 1.3 2.4
PDA 18.5 23.8 9.7 7.4 3.8 7.3

Reading the news on mobile devices is far from mainstream yet, but is most common on PDA devices.