March 12, 2007

MSNBC Costs and Revenues

Programming Costs Other Costs Total Costs Net Ad Revenue Subscriber Revenue Other Revenue Total Revenue
1997 83.7 51.7 135.4 25 50 0.4 75.4
1998 87.9 59.5 147.4 36 53.1 0.8 89.9
1999 92.3 62.4 154.7 69.4 66.2 1 136.5
2000 140 85 225 138.8 79.9 1.3 220
2001 126 89.3 215.3 115.7 97.8 1.5 215
2002 138.6 94.6 230.5 98.4 114.8 1.9 215
2003 165.5 95.1 260.6 123 125.9 2 250.9
2004 150.1 97 247.1 111.1 134.5 2.1 247.7
2005 138.8 100 238.8 106.4 142.7 2.4 251.4
2006 (est.) 152.7 52.5 205.2 114.4 151.6 2.7 268.8

MSNBC, the cable news channel with the smallest audience, has seen revenues grow since its inception in the late 1990s, but costs have grown at a similar rate. In 2007, MSNBC will shift in with sister network NBC news and this is bound to have a significant impact on newsgathering and other costs.