May 23, 2004

Most Important Problem Facing Journalism Today

Local Journalists National Journalists
Quality of Coverage 32% 41%
Economic/Business Pressures 32% 30%
Credibility/Public Trust 19% 28%
Media Environment 27% 15%
Ethics and Standards 4% 5%

Journalists in 2004 were increasingly concerned with the effect of business pressures on their work.