March 13, 2007

Morning News Viewership, by Network

ABC Good Morning America CBS Morning Show NBC Today Total
1993 5.2 3.7 4.7 13.6
1994 4.8 3.3 4.8 12.9
1995 5.1 2.6 5.1 12.8
1996 4.8 2.6 5.9 13.3
1997 4 3 6.3 13.3
1998 3.3 2.9 6.1 12.3
1999 4.5 2.6 6.1 13.2
2000 4.9 2.3 7.2 14.4
2001 4.9 2.8 6.1 13.8
2002 4.8 2.6 6.4 13.8
2003 5.2 2.9 6.5 14.6
2004 5.4 2.9 6.3 14.6
2005 5.3 2.7 6 14
2006 5.1 2.7 5.8 13.6

Since 1993, ABC and NBC have seen growth in their network morning shows. CBS overall has declined.