March 13, 2007

Morning News Share

ABC Good Morning America CBS Morning Show NBC Today Total
1993 20 13 18 51
1994 19 12 18 49
1995 19 10 19 48
1996 18 10 20 48
1997 14 11 22 47
1998 12 10 22 44
1999 15 9 20 44
2000 16 8 22 46
2001 15 8 18 41
2002 14 7 19 40
2003 14 8 18 40
2004 14 8 17 39
2005 14 7 16 37
2006 13 7 15 35

Even though they have seen some rise in ratings, the percentage of TV sets in use watching the three network morning shows has declined in recent years. More people watching TV in the mornings are choosing to watch something else.