March 13, 2007

Morning News Revenue, by Network

ABC Good Morning America CBS Early Show NBC Today Show
1999 321.7 133 310.5
2000 399.3 156.8 385.9
2001 394.8 177.2 404.5
2002 418.9 207.9 424.6
2003 465.6 218.3 470
2004 528 249 552
2005 591 264 555

Morning news has seen revenues grow steadily in recent years. Thanks in part to the number of hours they are on, the programs make more than twice the revenue of evening news with half the ratings.