March 13, 2007

Morning News Ratings

ABC Good Morning America CBS Morning Show NBC Today Total
1993 4.7 3.2 4.3 12.2
1994 4.4 2.9 4.3 11.6
1995 4.4 2.3 4.4 11.1
1996 4.3 2.3 5 11.6
1997 3.6 2.3 5.4 11.3
1998 3 2.5 5.3 10.8
1999 3.8 2.3 5.1 11.2
2000 4.2 2 6 12.2
2001 3.9 2.2 4.9 11
2002 3.9 2 5.1 11
2003 4.1 2.3 5.2 11.6
2004 4.3 2.4 5 11.7
2005 4.2 2.2 4.8 11.2
2006 3.9 2.1 4.5 10.5

In 2006, ratings for the three network morning programs declined. NBC’s “Today” remains on top.