March 12, 2007

Median Income of Readership by Magazine

U.S. Adult Population The Atlantic Jet Newsweek The New Yorker Time U.S. News The Economist
1995 36104 25707 50405 58022 47188 50084
1996 37277 27497 53025 49672 49166 52018
1997 39025 67281 28474 54549 52997 50459 51082
1998 41103 61129 23975 56578 68475 55070 57242
1999 43070 73080 29705 58036 63536 54078 55409
2000 45156 63099 32788 61366 70968 55886 57757
2001 47359 82423 34984 64834 67873 62385 59532
2002 49463 81472 38098 66936 73598 64172 60754
2003 50760 82983 35536 66739 78538 65697 63603
2004 50947 81571 36755 67964 79005 65269 65181
2005 51466 85572 36093 67842 80957 66176 65379
2006 52310 83984 38078 66440 78510 66216 63380 96257

There is little difference in the income of the readers of the three main weekly news magazines. All three had annual incomes of just under $70,000 in 2005. Of all general news magazines, the Atlantic has the most affluent readership and Jet had the lowest.