March 12, 2007

Median Age of Readership by Magazine

The Atlantic Jet Newsweek The New Yorker Time U.S. News U.S. Adult Population The Economist
1995 33.6 41.5 44.9 41.4 44.3 41.5
1996 35.2 42.5 45 41.4 45.1 41.7
1997 51.5 36.6 43.8 45.1 43 44.7 41.8
1998 46.6 34.3 43 45.6 43.4 46.3 42.2
1999 48.9 37.2 43.6 46.7 43.1 46.1 42.5
2000 49.9 37.7 43.9 47.9 43.6 45.2 42.7
2001 46.8 38.7 44.8 47 44 45.5 43.1
2002 49.5 38.3 45 48.7 43.8 45.9 43.4
2003 50 37.8 44.4 45.4 43.1 45 43.7
2004 50.9 38.7 45.9 46.8 44.6 45.9 43.8
2005 49.7 40.5 46.6 48.4 45.7 46.8 44
2006 50.3 41.1 46.4 48.7 45.6 45.9 44.3 40.1

The readership of most news magazines is aging—and faster than the population overall. The exception, The Atlantic, has the oldest readership of all.