Median Age of Morning News Viewers
|Median Age 2002||Median Age 2004||Median Age 2005||Median Age 2006|
|ABC World News Tonight||59.5||59.7||59.1||60.2|
|CBS Evening News||61.2||59.9||60.8||60|
|NBC Nightly News||60.3||60.1||59.9||60.4|
In previous years, the network morning shows, in their bid for ad-worthy viewers, had been more successful than their evening news counterparts at driving down the average age of their audiences. In 2006, however, the median age actually climbed a year, to 54. According to data from Magna Global USA, NBC’s Today still enjoyed the youngest audience at 53.2, while ABC had the oldest, 54.7. CBS’s Early Show, meanwhile, got a bit older in 2006, at just under 53.7.