August 22, 2005

Main Characters in Sports Front Stories

Large Circ. Medium Circ. Small Circ. Total
Athletes 39% 39% 41% 39%
Male 35% 35% 34% 35%
Female 4% 4% 7% 5%
Sports Teams 33% 38% 38% 36%
Male 31% 35% 33% 33%
Female 1% 3% 5% 3%
Coaches 5% 7% 7% 7%
Male 5% 7% 7% 6%
Female 0% 1% 0% 1%
Management/ Administrators 4% 4% 2% 4%
Male 4% 4% 2% 4%
Female 0% 1% 0% 1%
Other 19% 12% 12% 14%

The main focus of sport stories seems evenly distributed between teams and the individual athletes