March 13, 2006

Magazine Ad Pages by Select Genres

News Business Pop Culture/ Entertainment
1980 12740 13334 12170
1981 12607 14890 12320
1982 11674 14594 12508
1983 11771 16777 13411
1984 14397 18153 13960
1985 13453 16642 14017
1986 12999 15599 14468
1987 12859 16791 15044
1988 14114 18019 16294
1989 14461 19883 16654
1990 14565 19690 17093
1991 12791 17767 15120
1992 13334 18209 15811
1993 13555 18375 15788
1994 13627 21174 16860
1995 13983 22078 18563
1996 13813 22783 21228
1997 14443 23665 22850
1998 14011 27232 25703
1999 15143 30261 27745
2000 15441 52322 30088
2001 12436 24909 27213
2002 12617 20543 26335
2003 12803 18609 27251
2004 14152 19923 28269

Looking at the number of ad pages, one can see the direction of the magazine industry. The entertainment magazine sector has taken off, and even with the downturn of the high tech bust in 2000, business magazine genre is now ahead of news.