March 13, 2006

Magazine Ad Dollars by Select Genres

News Business Pop Culture/ Entertainment
1980 523 270 481
1981 591 322 529
1982 594 352 557
1983 674 435 618
1984 762 532 720
1985 769 531 760
1986 753 531 811
1987 749 623 852
1988 814 672 941
1989 886 784 990
1990 913 792 1033
1991 839 751 981
1992 921 779 1060
1993 951 816 1135
1994 1026 914 1283
1995 1118 1022 1460
1996 1218 1137 1681
1997 1362 1266 1921
1998 1369 1462 2122
1999 1537 1761 2445
2000 1567 2733 2678
2001 1291 1765 2564
2002 1394 1522 2677
2003 1555 1506 2982
2004 1800 1696 3288

The direction of the magazine industry is changing. Entertainment publications are gaining in economic power. Business publications fell off dramatically when the high tech bubble burst in 2000.