February 3, 2000

Impacts of Common Story Frames

Politicians Citizens Interest Groups
Tactics and Strategy 95% 3% 2%
Horse Race 100% 0% 0%
The System 54% 35% 11%
Policy 25% 50% 25%

Early in the 2000 presidential campaign the most of the stories done were about impacts on the candidates themselves rather than citizens or interest groups.