October 27, 2004

How the Media Framed the Campaign

All Stories
Political Internals 55%
Straight News 14%
Policy 13%
“Meta” Issues 9%
Candidate Fitness 7%
Media Fitness 1%
Other 1%

The dominant frame in the press coverage of the presidential debates of 2004 was on the impact of the debates on the horse race. , followed by a straight forward account of what the candidates said.