October 27, 2004

How the Blogs Framed The Campaign

Percent of Blog Posts
Political Internals 50%
Policy 15%
Candidate Fitness 13%
Media Fitness 11%
“Meta” Issues 9%
Other 2%

Bloggers, like traditional media, focused heavily on the impact of the debates on the horse race, but they were also much more likely to discuss policy and candidate fitness.