October 27, 2004

How Newspapers Framed the Race

All Newspapers National Newspapers Regional Newspapers
Political Internals 43% 47% 34%
Straight News 17% 13% 28%
Policy 16% 16% 15%
“Meta” Issues 12% 12% 13%
Candidate Fitness 11% 12% 8%
Media Fitness 1% 1% 1%
Other/ N.A. 0% 0% 1%

In print, the impact of the debates on the horse race was still a dominant theme, but regional papers were more likely to simply report what the candidates said than national papers were, and other themes got more attention than they did on television.