July 27, 2000

Gore Character Themes

Percent of Stories
Gore is scandal-tainted 42%
Rebuttal of “scandal-tainted” theme 4%
Gore is a liar 34%
Rebuttal of “liar” theme 2%
Gore is competent 14%
Rebuttal of “competent” theme 4%

The most common story theme for then-Vice President Al Gore’s campaign in 2000 dealt with Gore being “scandal-tainted” and Gore being a “liar.”