April 10, 2000

Framing of Lead Stories

Percent of Lead Stories
Tactics and Strategy 20%
Horse Race 14%
Candidate Leadership 6%
The System 6%
Candidate Behavior 3%
Other Political Internals 2%
Candidate Health 0%
Policy Exploration 0%
Other 2%
Straight News 46%

MSNBC led all the studied on-line sites in links to unfiltered information, such as the verbatim text of a candidate's speech or an official campaign policy statement.