February 5, 2004

First Source in Lead Election Stories

Percent of All Stories
Named 91%
Candidate 59%
Poll/Document 12%
Candidate Surrogate 9%
Outside Expert 6%
Voter 2%
Outside Journalist 1%
Staff Journalist 0%
Other 3%
Anonymous 4%
No Sources/ Not Applicable 6%

The candidates themselves were the sources readers were most likely to hear from in the campaign stories on news websites during the primary season in 2004.