July 27, 2000

Evidence Used by Various Sources

Journalists Candidates Surrogates Experts Voters Other Media Other
Voter Interaction 3% 1% 6% 2% 16% 0% 17%
Public Record 28% 36% 28% 43% 20% 16% 28%
Recent Remarks 7% 9% 3% 1% 2% 13% 4%
Campaign Platform 8% 13% 9% 8% 5% 0% 0%
Tactics/Rhetoric 14% 10% 8% 23% 13% 3% 17%
Opponent Attack 6% 10% 16% 4% 2% 3% 0%
Remarks of Friends 2% 0% 3% 0% 0% 3% 4%
Past Personal Life 3% 1% 2% 0% 2% 13% 13%
Polling 2% 0% 1% 3% 2% 6% 8%
Other Media 2% 0% 1% 0% 0% 0% 0%
Other 3% 3% 6% 8% 2% 6% 4%
No Evidence 22% 17% 17% 8% 36% 37% 4%

From the PEJ study "A Question of Character."