October 27, 2004

Dominant Frame in Candidate-Focused Newspaper Stories

Political Internals Straight News Policy Explained Meta Issues Candidate Fitness Media Fitness Other
All Stories 43% 17% 16% 12% 11% 1% 0%
Kerry-Focused Stories 26% 28% 18% 6% 19% 1% 1%
Bush-Focused Stories 38% 18% 15% 4% 22% 1% 1%

Newspapers framed stories that focused on Bush in the debates on how they affected his standing in the horse race. Stories about Kerry were just as likely, in contrast, to be straight forward news accounts of what was said.