March 12, 2007

Decline in Share in All Three Dayparts

Evening News Late Night News Morning News
February 13.3 5.3
May 7.1 6.7 10.5
July 14.3 16.7 16.7
November 7.1 20 11.1

With the exception of evening news in February, local TV news lost share in every sweep month in the morning, evening and late night hours in 2006.