March 12, 2007

Daily Newspaper Readership by Age Group

Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
1999 42 44 54 63 69 72
2000 40 41 53 61 66 72
2001 39 40 51 60 66 72
2002 41 42 52 61 66 71
2003 40 41 50 59 64 71
2004 39 39 49 58 64 70
2005 38 37 47 57 62 69
2006 35 35 45 54 60 67

Newspaper readership has long skewed old. What is new, and worrisome for the industry, is that the readership percentage has begun to decline across all age groups, even those over 50.