March 13, 2006

Daily Newspaper Advertising Revenue

Retail General Classified Total Advertising
1984 12.8 3.1 7.7 23.5
1985 13.4 3.4 8.4 25.2
1986 14.3 3.4 9.3 27
1987 15.2 3.5 10.7 29.4
1988 15.8 3.8 11.6 31.2
1989 16.5 3.9 11.9 32.4
1990 16.7 4.1 11.5 32.3
1991 15.8 3.9 10.6 30.3
1992 16 3.8 10.8 30.6
1993 16.9 3.9 11.2 31.9
1994 17.5 4.2 12.5 34.2
1995 18.1 4.3 13.7 36.1
1996 18.3 4.7 15.1 38.1
1997 19.2 5.3 16.8 41.3
1998 20.3 5.7 17.9 43.9
1999 20.9 6.7 18.7 46.3
2000 21.4 7.7 19.6 48.7
2001 20.7 7 16.6 44.3
2002 21 7.2 15.9 44.1
2003 21.3 7.8 15.8 44.9

Newspaper advertising revenue has continued to grow, even as circulation has declined.