March 12, 2007

CNN Costs and Revenues

Programming Costs Other Costs Total Costs Net Ad Revenue Subscriber Revenue Other Revenue Total Revenue
1997 140.8 224 364.8 319.3 280.9 42 642.2
1998 169 230.7 399.7 341.7 291.6 44.1 677.4
1999 177.4 237.6 415 345 310.4 47.4 702.8
2000 190.7 255.5 446.2 412.8 329.4 51 793.2
2001 210.5 265.5 476 445.9 356.3 54.8 857
2002 222.1 278.8 500.9 359.8 380.1 58.3 798.2
2003 273.2 285.7 558.9 395.9 427.7 62.7 886.3
2004 250.7 301.5 552.2 317.4 454.4 67.4 839.2
2005 329.5 313.5 643 375.9 466.8 72.5 915.2
2006 (est.) 346 329.2 675.2 423.5 483.9 77.9 985.3

Even as it loses audience, CNN has seen revenues rise. More worrisome for the news channel’s bottom line however, is that costs are also on the rise.