March 12, 2007

Cable News Prime Time Median Audience

CNN MSNBC Fox News
1998 927.5 191.5 114.5
1999 677.5 236.5 264
2000 727 280.5 309
2001 728.5 339 658
2002 889 353.5 1139
2003 831.5 287 1344.5
2004 815 341 1473.5
2005 724.5 335.5 1599.5
2006 710 360.5 1376

When measured in median audience, the ratings for Fox News fell for the first time in 2006. But, so did CNN and MNSBC. Median audience captures the core audience most likely to be watching day in and day out.