March 11, 2007

Cable News Prime Time Audience

Median Audience Mean Audience
1998 1222 1284
1999 1150 1286
2000 1279 1534
2001 1689 2324
2002 2375 2448
2003 2454 3223
2004 2603 2842
2005 2707 2848
2006 2479 2501

The cable channels report ratings as simple averages (mean.) PEJ believes median is a more accurate measure. However you count it, fewer than three million people are watching the three main cable news channels in prime time at any given time. In 2006, prime time audience for cable news fell modestly by either measure.