March 11, 2007

Cable News Prime Time Audience Growth

Mean Audience Median Audience
1999 0% -6%
2000 19% 11%
2001 52% 32%
2002 5% 41%
2003 32% 3%
2004 -12% 6%
2005 0% 4%
2006 -12% -8%

However you measure cable ratings, the big growth in cable news audiences in prime time seen between 2000 and 2002 appears to be over. Now that most Americans who want cable have it, analysts predict cable news may not grow much more.